Open Access Original Research Article

The Effect of Quality Management Practice on Business Performance of SMEs in Merhabete/ Alem Ketema/, North Shoa, Ethiopia

Meron Bekele

Journal of Economics, Management and Trade, Page 1-12
DOI: 10.9734/jemt/2021/v27i1030368

The study investigated the quality management practices and business performances of SMEs in Merhabete/Alem Ketema, Ethiopia. Four key dimensions of quality management practices including customer focus, human resource focus, supplier quality management, and continuous improvements were used as independent variables accompanied by different measurement instruments under each variable, while a non-financial performance variable was used to measure the business performance. Primary data was collected using a self-administered questionnaire from a sample of 245 employees. Data were analyzed using descriptive and econometrics analysis. The findings indicate that the four key independent variables had a positive and significant effect on the performance of SMEs. The study recommended that SMEs should ensure that the objectives of the organization are linked to customer needs and expectations to improve performance, and they should allow participative consultation and engagement of employees in making decisions on quality issues and provide freedom to act with responsibility and accountability. 

Open Access Original Research Article

The Convergence of Macroeconomic Variables within the East Africa Community

Michael Oloo, Mary Mbithi, Martine Oleche

Journal of Economics, Management and Trade, Page 13-28
DOI: 10.9734/jemt/2021/v27i1030369

This study seeks to establish whether the East African Countries are realizing convergence in their macroeconomic policies as efforts are geared towards the establishment of an economic union and subsequently a monetary union in a bid to foster economic growth in the region. Five EACs were included in the analysis using panel data for the period 2008-2018. The methodology employed in the analysis involved; sigma convergence, beta convergence using fixed-effect model, and finally stochastic convergence was tested. The findings show that there is no evidence of macroeconomic convergence and the less developed countries are neither catching up with the relatively developed countries. The macroeconomic variables are also not showing a tendency to be moving the same direction as time goes by. Therefore, for the EACs to realize a common union, either economic or monetary, they need to formulate policies that will ensure that the member states adhere to the desired macroeconomic policies that would lead the region to convergence.

Open Access Original Research Article

Impact of Budget Deficit Financing on Money Demand in Nigeria

Onyedibe Chukwudi Francis, Maria Chinecherem Uzonwanne, Uju Regina Ezenekwe, Geraldine Ejiaka Nzeribe, Ngozi Florence Ezenweobi

Journal of Economics, Management and Trade, Page 29-41
DOI: 10.9734/jemt/2021/v27i1030370

The study empirically investigates the impact of budget deficit financing on money demand in Nigeria with an objective of finding the effect of budget deficit financing indicators such as external debt financing, domestic debt as well as debt servicing on money demand. The study is modeled using a framework of Keynesian theory of budget deficit financing and Richadian Equivalent hypothesis. The study adopted an auto redistributive lag model (ARDL) which shows the existence of long run relationship between money demand and indicators of financing budget deficit and ordinary Least Square. The general findings revealed that external source of financing budget deficit, internal source of financing budget deficit as well as debt servicing has a significant effect on money demand in the Nigerian context. Base on this findings, the study recommend that external and internal source of financing deficit should be encouraged  for effective demand leading to economic stability reasons and not for political reasons and it should be properly channeled to productive sector of the economy that will enhance economic stability.

Open Access Original Research Article

How Foodies Choose Popular-Commercial Food

Lily Dianafitry Hasan, Faisal Akbar Zaenal

Journal of Economics, Management and Trade, Page 42-46
DOI: 10.9734/jemt/2021/v27i1030371

Aims: This study aims to describe the foodie phenomenon in Makassar City regarding the process of selecting various types of popular-commercial food and/or drinks.

Methodology: The informant determination technique used is purposive (deliberate). The data collection used is by observation, in-depth interviews with informants, and confirmed by various literature studies that are relevant to the research topic. In this study, the method used is a qualitative method.

Results: The results showed that in eating activities, foodies were influenced by several things, including; the concept of eating, the concept of deliciousness and various factors that influence the activity of eating popular-commercial food.

Open Access Original Research Article

Recall vs. Recognition: How the Strength of Sponsor Awareness Influences the Perceived Brand Personality

Andreas Runkel, Holger Preuß

Journal of Economics, Management and Trade, Page 47-59
DOI: 10.9734/jemt/2021/v27i1030372

Aim: The aim of this paper is to investigate whether remembering a sponsor actively (recall) or passively (recognition) has an influence on the perceived brand image. Because brand personality is a psychological and multi-dimensional construct, it is worthwhile to investigate the influence of information retrieval from the long-term memory.

Study design:  The study contains two independent samples. On the one hand spectators were interviewed at different sports events that were sponsored by the same brand (field sample). Additionally, a representative sample of the population was drawn and questioned about the same brand outside the environment of sports events (online sample).

Place and Duration of Study: Both samples were collected in the federal state of Rhineland-Palatinate in Germany within a period of four months.

Methodology: In total, 2761 questionnaires from spectators and 1000 questionnaires from representative online sample of the population in the same region were collected. Regression analyses were conducted to compare the influence of sponsor awareness on brand image with other drivers of image transfer found in literature.

Results: Both tests (recall and recognition) show a significant influence on brand image, but they defer in the extent and the addressed dimensions of brand personality. Logistic regressions show that a low sponsor awareness is sufficient to strengthen some general positive brand associations, whereas it requires a higher sponsor awareness to raise intended associations successfully.

Conclusion: The strength of sponsor awareness should be considered when selecting the test procedure (recall or recognition test) for measuring image outcomes – both in marketing research and sponsorship controlling. Depending on the type of objectives the sponsor wants to achieve, this can be crucial for a sponsor in strategic management.