Open Access Original Research Article

Effects of Brand Image and Awareness to Buying Habits and Usage of Bath Soap Products among Its Customers: SEM Model

Iluminada Vivien R. Domingo, Robert U. Lao, Ronaldo A. Manalo

Journal of Economics, Management and Trade, Page 1-7
DOI: 10.9734/BJEMT/2015/17403

The quantitative study aimed to identify effects of brand image and awareness to buying habits and usage of body soap products among its customers using structural equation modelling technique.  Data were gathered through interview and treated in depth.

Based on the findings, the image of the bath soap product is not significantly correlated with the brand awareness of its customers. While brand awareness and image significantly affects the usage of the product, they do not affect the buying habits of the customers. Since benefits reflect the image of the bath soap, the proponents suggest companies should intensely focus on improving the benefits derived from using the bath soap, so that customers will continuously buy their product. Further, the proponents recommend to use the other determinants of brand equity such as perceived quality, loyalty, etc. and advertising factors in determining percentage of brand users. Companies need to regularize their spending on advertisements as a medium periodically seen by customers.

Companies should therefore, concentrate on improving the image of the product and review advertising plan to target right market for advertisements.

Open Access Original Research Article

The Relationship between Project Manager Skills and Leadership Skills in the Workplace

Saher H. EL-Annan

Journal of Economics, Management and Trade, Page 8-18
DOI: 10.9734/BJEMT/2015/17124

Leadership skills are observed to have a huge impact on the development of the organizations. With the development of organizations, there has been a huge shift in the mode of operations within an organization, particularly after the advent of globalization. Managing dynamic changes have been one of the major needs of the present day organizations to maintain a sustainable development. These changes could be effectively handled by ensuring the development of human resource and by enhancing the leadership skills of managers. The efficient leadership and project management abilities help in developing the ability of the workforce to manage the diverse situations effectively within an organization. Management of the workforce has been a huge challenge for developing the performance of the overall organization. The leadership abilities help in managing the performance of the organizations in an effective manner. This paper aims to investigate and tackle competencies that are correlated among a project manager and a leader.

Open Access Original Research Article

The Impact of Corporate Governance on Derivatives Usage–Empirical Evidence from African Non-financial Firms

John Ifeanyichukwu Osuoha, Samy Martin, Ebun-Oluwa Oluwatoyin Osuoha

Journal of Economics, Management and Trade, Page 19-31
DOI: 10.9734/BJEMT/2015/15580

The study investigates the impact of corporate governance on derivatives usage in African non-financial firms. Using a sample of 760 African non-financial firms from 17 African countries, the study shows that derivatives usage among African non-financial firm is very low. The study finds that the main reasons why most African firms do not use Derivatives are lack of knowledge about derivatives, absence of organized derivatives market and absence of derivatives experts. The results also show that Board composition is the strongest measure of corporate governance impacting derivatives usage. Derivatives usage increases with increase in the number of executive directors but has an inverse relationship with the board size. Derivatives user firms have strong corporate governance in place to mitigate the risk of derivatives misuse that could hurt the firms.

Open Access Original Research Article

The Influence of Employee Human Resource Satisfaction on Employee Innovative Work Behavior

Thadeus Mkamwa, Edel Conway, Patrick Flood

Journal of Economics, Management and Trade, Page 32-47
DOI: 10.9734/BJEMT/2015/14826

Aims: This study examines the influence of employee HR satisfaction on employee innovative work behavior. It also examines whether employee perceptions about the demanding aspects of their jobs mediate the relationship between HR satisfaction and innovative work behavior.

Study Design: Employee attitude surveys were administered to employees across five firms.

Place and Duration of Study: The study was carried out in Ireland, in firms where high performance work systems were in use between 2007 and 2009.

Sample: A sample of 220 employees who represented production, maintenance, service and clerical areas, and employees from administrative and executive areas.

Methodology: Five companies participated, all of which were represented in the upper quartile of high performance work system utilization of the larger study. These five firms represented an upper, medium and lower range within this quartile. Based on the profile and utilization of high performance work systems in these companies, on average, the companies’ utilization of HPWS was about 48.81 per cent. The companies came from the manufacturing, financial services, transport and communication industries.

Results: Of the sample, 67% were male. In terms of education level, 33 per cent had completed their secondary level education. With regard to occupational type, the technician category was the smallest with a 7 per cent of the total sample; the professional group was the largest accounting for 30 per cent of the respondents. The majority of the respondents (85%) were of Irish origin. Employee HR satisfaction with communication and feedback practices was positively related to employee innovative work behavior (ß = .59, p < .001). The HR satisfaction measures accounted for 18 per cent of the variance explained in innovative work behavior (∆F = 5.581, p < .001). Employee HR satisfaction had an indirect effect on employee innovative work behavior via perceptions of job demands as computed through the Sobel test, (Sobel z = -1.76, P = .078). 

Conclusion: Employees’ perceptions matter in determining behavioral outcomes, because they are determinant in eliciting discretionary efforts such as innovative work behavior, which in turn affect company performance.

Open Access Original Research Article

Relationship between Information Technology and Organizational Entrepreneurship and Organizational Agility in Esfahan Province General Directorate of Youth and Sport

Mahdi Salimi, Bahareh Andalib

Journal of Economics, Management and Trade, Page 48-54
DOI: 10.9734/BJEMT/2015/17759

The purpose of present study is to investigate the relationship between information technology and organizational entrepreneurship, and organizational agility in Esfahan province general directorate of youth and sport. The sample consisted of Esfahan province general directorate of youth and sport staff equal to 188 from which 129 were selected categorized randomly as the study sample based on Curgesy and Morgan table. For data collection for information technology variable, Fathi questionnaire (2010), for organizational entrepreneurship variable, Rezai questionnaire (2014) and for organizational agility, Kermani questionnaire (2008) was used. Results showed that the mean of information technology, organizational entrepreneurship, organizational agility variables and their elements were significantly higher than average. No meaningful difference was observed between average opinions of respondents about information technology, organizational entrepreneurship variables based on sex, field of study, years of experience and education variables, with the exception that this difference was meaningful for information technology variable based on years of experience. Also, results showed that there is a positive and significant correlation between information technology and organizational entrepreneurship variables total scores (r=0.27), information technology and organizational agility total scores (r=0.44) entrepreneurship and organizational agility total scores (r=0.46) and information technology and organizational agility variables total scores (r=0.41) considering organizational entrepreneurship control variable in Esfahan province general directorate of youth and sport (P<0.05).

Open Access Original Research Article

Effect of Gender Diversity on the Performance of Non-financial Listed Firms in Ghana

Daniel Agyapong, Salomey Ofori Appiah

Journal of Economics, Management and Trade, Page 55-67
DOI: 10.9734/BJEMT/2015/17072

The paper investigates the effect of gender diversity in the boardroom on the financial performance of non-financial listed firms in Ghana using panel data between 2007 and 2011. The fixed and random effects approaches were used in analysing the data. The findings revealed that the percentage of women on board have no statistically significant relationship with firm’s financial performance of listed firms in Ghana. It was also discovered that the percentage of women on boards of non-financial listed firms was low. The results draw the attention of policy makers to the position of women in organisations given the enormous positive contribution they offer to the society.

Open Access Original Research Article

An Investigation of the Long-run Dynamic Interrelationship of GDP, Production Sectors and FDI in the UAE

Ahmed Saddam

Journal of Economics, Management and Trade, Page 68-79
DOI: 10.9734/BJEMT/2015/17818

This paper examines a 238 cointegrated stationary observation for the United Arab Emirates (UAE) over the period 1978-2011. It employs a restricted Vector Autoregressive (VAR) model, and the estimation method is based on seemingly unrelated regression (SUR) model for a complete system of equations. The empirical results reveal that the agriculture sector has a negative interrelationship with FDI and GDP. While the industrial sector achieved a positive linkage with agriculture, export and service sectors. Furthermore, the FDI inflows have led to reduced levels of imports.