2025 - Volume 31 [Issue 1]


Original Research Article

Brand Strategy and the Effective Marketing Position of the Blind Box Industry: A Case Study of Pop Mart

Jason Lim Chiu, Man-Hsu Lin, Evelyn L. Chua, Jae-Hyeok Choi

DOI: 10.9734/jemt/2025/v31i11265

Page: 9-22

Analysis of Mobile Banking Usage in Increasing Customer Trust and Loyalty

Eva Mutiara Afiyah, Mohamad Rizan, Osly Usman

DOI: 10.9734/jemt/2025/v31i11268

Page: 51-64


Short Communications


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