How Foodies Choose Popular-Commercial Food
Journal of Economics, Management and Trade,
Aims: This study aims to describe the foodie phenomenon in Makassar City regarding the process of selecting various types of popular-commercial food and/or drinks.
Methodology: The informant determination technique used is purposive (deliberate). The data collection used is by observation, in-depth interviews with informants, and confirmed by various literature studies that are relevant to the research topic. In this study, the method used is a qualitative method.
Results: The results showed that in eating activities, foodies were influenced by several things, including; the concept of eating, the concept of deliciousness and various factors that influence the activity of eating popular-commercial food.
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