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The study was conducted on Rice and Poultry entrepreneurs in Memari-1 block, Purba Barddhaman district of West Bengal, India. This has been conducted to assess their socio-personal, agro-economical and techno-managerial skills. Several entrepreneurial aspects are considered in this study to portrait a well discernible picture of their entrepreneurship. The acquired data and other information was critically examined with several statistical tools like range, mean, standard deviation, variance, correlation coefficient, stepwise regression analysis, multiple regression analysis, factor analysis and cluster analysis. Total 18 variables were considered for the study in which 15 of them are independent variables and 3 of them dependent variables. Correlation coefficient is significant for the independent variables in case of one dependent variable i.e. produce marketed (y3). After performing Stepwise Regression analysis several satisfactory conclusions were drawn for the study which well described the current neo agricultural scenario in rural Bengal. It has been recorded that when the economic land is more, then the marketed surplus becomes lower as because small holdings entrepreneurs concentrate more in the production phase. Marketed surplus has a positive relationship with the Education level. It has been recorded that Marketed surplus has a positive relationship with electricity consumption also. Having a higher marketed surplus indicate more advancement and betterment in terms of entrepreneurial management and thus fuel use efficiency becomes more prominent and fuel consumption is reduced. It has been recorded that when the innovation proneness and market interaction is higher for the respondents, the marketed surplus is also higher.
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