Effectiveness of Pangandaran Beach Tourism Destination Publications, West Java, Indonesia

Main Article Content

Bernard Hasibuan
Lisa Ratnasari
Ninin Gusdini

Abstract

Pangandaran Beach is one of the fastest growing beach tourist destinations in Indonesia, where the number of foreign tourists visiting is as much as 9.44 million and domestic tourists as many as 251.20 million trips per year. The purpose of this study is to see the effectiveness of publications about Pangandaran Beach carried out in various media. The method used is EPIC model that takes into account the dimensions of Empathy, Persuasion, Impact, and Communication. The sample in this study were tourists who had visited Pangandaran Beach and saw the publication media. The results of this study indicate that the score for the empathy dimension is 3.41; persuasion dimensions of 3.64; impact dimension of 3.59; communication dimension of 3.46. When viewed from the EPIC rate which calculates all dimensions, a score of 3.53 is obtained. These results show three dimensions of empathy, persuasion and effective communication, while impact dimensions are quite effective. The EPIC rate of 3.53 indicates that the Pangandaran beach publication is effective.

Keywords:
Pangandaran beach, effectiveness, EPIC model

Article Details

How to Cite
Hasibuan, B., Ratnasari, L., & Gusdini, N. (2019). Effectiveness of Pangandaran Beach Tourism Destination Publications, West Java, Indonesia. Journal of Economics, Management and Trade, 23(4), 1-8. https://doi.org/10.9734/jemt/2019/v23i430139
Section
Original Research Article